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Website complete: presojaidej.com

Presojaidej.com is a service that offers reviews of ideas for a competitive price. This being one of my first websites I developed I want to explain my workflow and reasoning while creating it.
Dislaimer: I am only the developer and designer of the website; it is owned by E-amiga, d.o.o.
I was given a lot of freedom regarding the look of the website, so it was an enjoying small project. The only guideline I was given is the general form: the client wanted it to be on one page, so that there are fewer clicks required by the user to order a business idea review.
I wanted to create a website that looked professional and had a large conversion rate (the percentage of users that order the service after visiting the website).
The professional look was achieved with clear lines, and attention to detail: the background patterns, the differences in border colors to imitate slight depth and a snappy feeling on hovering over the buttons among others. The resulting page is easy to scan through and the vision/product is clearly conveyed to the visitor.
The website is designed to sell. I focussed on simplifying the process from visiting to ordering. Hence the large red buttons are used as the single call to action. Once the visitor decides to order, he is sent to a webform, which can be a bit intimidating for the unprepared user. However so much information is required to offer a high quality service that is worth its price. Instead of maintaining a database for the form, I have used a customized Google Forms which gathers all the results in a spreadsheet.
To conclude, I am posting a comparison of the final website and the mockup I created initially and on which I based the developing. On the left side is the initial design created in Fireworks, on the right the final working website.


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