Skip to main content

Website complete: presojaidej.com

Presojaidej.com is a service that offers reviews of ideas for a competitive price. This being one of my first websites I developed I want to explain my workflow and reasoning while creating it.
Dislaimer: I am only the developer and designer of the website; it is owned by E-amiga, d.o.o.
I was given a lot of freedom regarding the look of the website, so it was an enjoying small project. The only guideline I was given is the general form: the client wanted it to be on one page, so that there are fewer clicks required by the user to order a business idea review.
I wanted to create a website that looked professional and had a large conversion rate (the percentage of users that order the service after visiting the website).
The professional look was achieved with clear lines, and attention to detail: the background patterns, the differences in border colors to imitate slight depth and a snappy feeling on hovering over the buttons among others. The resulting page is easy to scan through and the vision/product is clearly conveyed to the visitor.
The website is designed to sell. I focussed on simplifying the process from visiting to ordering. Hence the large red buttons are used as the single call to action. Once the visitor decides to order, he is sent to a webform, which can be a bit intimidating for the unprepared user. However so much information is required to offer a high quality service that is worth its price. Instead of maintaining a database for the form, I have used a customized Google Forms which gathers all the results in a spreadsheet.
To conclude, I am posting a comparison of the final website and the mockup I created initially and on which I based the developing. On the left side is the initial design created in Fireworks, on the right the final working website.


Comments

Popular posts from this blog

Basic cell counting and segmentation in Matlab

Counting cells manually is a tedious error prone process for humans. Given a large data set of microscopy images this task can be achieved much faster by means of basic computer vision techniques. In this tutorial we will segment cells from an image following a method similar to the one presented by Yongming Chen in 1999. The method uses basic morphological operations and the watershed algorithm to segment the cells. Nowadays better methods for cell segmentation exist. This method was chosen for its simplicity and ease of implementation.

We start with an image of cell-like structures by Anna-Katerina Hadjantonakis and Virginia E Papaioannou.

A = imread('cells.jpg');
We convert the image to grayscale:
I = rgb2gray(A);

To be able to extract the dimmer cells, it is necessary to perform some local contrast adjustments
I = adapthisteq(I);


Objects on the borders can be caused by noise and other artifacts. We can eliminate objects on the borders of the image like this:
I = imclearborder(…

Project planning in a text file

Whenever you work on a project it is important to be able to plan it ahead of time. This holds true for small and big project, from planning a trip to the spa to building a spaceship. The small project plans can be maintained in you thoughts while bigger ones require tools to help you see the big-picture of the project and manage task at a lower level. There are projects which start with a fully prepared plan and projects which pivot overnight, thus invalidating any original plan. For the latter flexibility is very important, and tools like Trello offer a great solution because they can be adjusted to fit your project.

However, it may happen sometimes that the project starts adjusting to the tool or that you still want to maintain a bigger picture of the main points of the project. You may also need to produce a rough development schedule to serve as a long term road-map.

I have prototyped a tool (and defined a workflow) which allows you to plan such projects.

To better understand how…

A more confusing Internet with .brand TLDs

A few months ago, I wrote a post proposing to remove top level domains from the internet, as many people don't understand why we need TLDs. At the time I didn't know either.
Removing TLDs would simplify browsing an possibly increase security by reducing phishing sites that make use of URL similarity to gain visits to potentially dangerous websites, or sites filled with ads.
The ICANN, the body that manages Internet names, has for years been preparing something different but that produces a slightly similar effect than removing TLDs: allowing brands to register their own TLDs. The proposal may soon be approvedhas been approved.
Brands would therefore be able to register their own TLDs. Google could register .google a potentially powerful TLD for their services, like Google Maps: maps.google instead of maps.google.com.
Brand TLD don't improve short urls like google.com, but seem to be effective for use in subdomains.
Registering a .<brand-name> TLD will cost $185K, wh…