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Well thought heading design

Have you ever read a news article or a blog when you were in a hurry or very tired? Did it happen to you that you skipped words or read something completely different than the written text? These things happen to me quite often, as I lack the time to read carefully.
Recently something similar occurred to me on the Google Apps for businesses website. I was tired and I misread the title "More than two million businesses run Google Apps" as "More businesses than two million businesses run Google Apps".
 Look at the screenshot and think about the flow of the words and how they impacted your reading.

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My eyes slipped from the first line to the second and then (the brain) corrected the mistake and returned to reading the first line, followed by the second, like like I am used to. Maybe textbooks would be easier to read if they weren't linear?
The interesting part is that I quickly skipped to the second line, more precisely to the word "businesses". Why? The word "businesses" stands out quite a bit from the heading because it is a long word compared to the words surrounding it ("more", "than", "two", "run").
If I blur the image it becomes more apparent which words stand out the most:

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I don't think I would commit the same mistake if the heading was in one line. Therefore, it is important to be careful when using multi-line headings and text in general and always make sure that the reading flow is linear. 

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